Said LVFH president and CEO Jake Kalpakian of the venture: "Gaming is an active part of Mexican culture. We believe we will have a competitive advantage because of the scope of the licence as a result of it encompassing all the major gaming verticals, but in addition, the existing strategic relationships derived from our Mexican parties with some of Mexico's best known and widely accessible financial, social and marketing brands should greatly
assist us in the development and expansion of our business."
The Federal Mexican Gaming Permit is valid until May 24, 2030.
The Asset Agreement was entered into among the Company, Poker, all of the shareholders of Poker, Entretenimiento de Mexico, S.A. de C.V. (EMEX) and Producciones Moviles S.A. de C.V. Both EMEX and Producciones are private companies incorporated in accordance with the laws of Mexico. EMEX, Producciones and Poker entered into separate previous agreements, resulting in Poker having been granted the sole and exclusive right to operate and conduct online gaming and betting activities, excluding lotteries, in Mexico under the commercial name of Palmsabet (www.palmasbet.com). In addition to the Playboy Casino Cancun, EMEX also operates twenty-two bricks and mortar casinos under the Palmas Group of Casinos (www.palmasgroup.com) brand.