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You are here >   MDI Acquires "Marvel's The Avengers" Film Rights f
  
 
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MDI Acquires "Marvel's The Avengers" Film Rights for Instant Games


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MDI Entertainment, LLC, a subsidiary of Scientific Games, has reached an agreement with Marvel Entertainment, LLC, to offer instant lottery games featuring characters and themes from the widely anticipated film “Marvel’s The Avengers,” due for release on May 4, 2012. The film already is receiving considerable press coverage and is being called “the ultimate Super Hero movie,” as it unites several of Marvel’s most celebrated characters: Thor, Iron Man, Hulk, Captain America, Hawkeye, Nick Fury and Black Widow.

 

 

 


The Avengers characters have been loved by generations of comic fans since they were first presented as a team in 1963. This new film promises to deliver an exciting 3D experience for viewers, as it continues the epic adventures started in the box office hits “Iron Man,” “The Incredible Hulk,” “Iron Man 2,” “Thor” and “Captain America: The First Avenger.” These films were released in theatres between 2008 and 2011, and all opened at the top of the box office charts.

“Movie properties have worked well for lotteries in the past, and this is a very special opportunity,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “This could be the movie of the summer for 2012, and it’s already being covered in the media, so we expect a lot of excitement surrounding this property by the time it hits theatres in May. This excitement, combined with the attention-grabbing artwork Marvel has provided for instant tickets and point-of-sale pieces, presents lotteries with a terrific opportunity.”
 

“Marvel’s The Avengers” features a cast of Hollywood superstars with wide demographic appeal including Robert Downey Jr., Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson. MDI has the worldwide rights to use character images on instant tickets and promotional items. Avengers merchandise also will be available to lotteries for prizing and promotional giveaways. Additional promotional tie-ins with the film are in development as well.

Source: Scientific Games

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