The Avengers characters have been loved by generations of comic fans since they were first presented as a team in 1963. This new film promises to deliver an exciting 3D experience for viewers, as it continues the epic adventures started in the box office hits “Iron Man,” “The Incredible Hulk,” “Iron Man 2,” “Thor” and “Captain America: The First Avenger.” These films were released in theatres between 2008 and 2011, and all opened at the top of the box office charts.
“Movie properties have worked well for lotteries in the past, and this is a very special opportunity,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “This could be the movie of the summer for 2012, and it’s already being covered in the media, so we expect a lot of excitement surrounding this property by the time it hits theatres in May. This excitement, combined with the attention-grabbing artwork Marvel has provided for instant tickets and point-of-sale pieces, presents lotteries with a terrific opportunity.”