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Marketing
Social Media Roundtable
Experiences from the frontlines of the digital revolution
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Online Casinos Are Coming (And They're Going to Affect You)
Online casinos are coming to North America, a jurisdiction that historically prosecuted citizens for playing on these sites...
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Sex, Age, Money, and Marketing
The case for behavioural economics...
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Blurring Lines in Social Media Gaming
Social media is here to stay and as online multiplayer games become more and more prevalent and integrated with social media platforms like Facebook, game developers must take serious consideration of the legal issues that surround their games...
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Building Your Casino Brand
An Industry Roundtable
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Starting the Social Media Conversation
It's about the conversation. You hear it constantly; social media is where your business needs to be, whether it’s Facebook, Twitter, or the new flavour of the month (for the record, that’s currently Pinterest)...
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Today's Players: Understanding the Changing Casino Demographic (and Buying an Oldsmobile)
If you have a free moment, seek out a nearby 20-year-old and ask them if they know what an Oldsmobile is. Really, try it. You’ll likely be met with a furrowed brow or a blank stare...
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Increasing Customer Loyalty Through Social Media
In a 2.0 world – where online social networks put the competition for customers on a truly global scale – how can you make the most of existing social media tools to retain and enhance the loyalty of your customers?
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Finding the Best Talent for Your Casino in a Social World
Casino employees are your brand ambassadors, deliverers of the customer experience, and the embodiment of your “Brand Experience”...
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The Power of Touch
You need to get touchy! Seriously. Some recent studies show how touch can make an impression on results...
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The Cheapest Branding You Can Do
The truth is that the greatest return on your brand investment doesn’t come from spending money with your ad agency, it comes from delivering your brand from within your own casino...
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Casino Marketing In The Age Of Persuasion
What makes a great ad? Who better to ask then the man who has made some of the best in Canada. Terry O’Reilly is best known as host of The Age of Persuasion, a weekly half hour CBC radio show on advertising...
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Casino Marketing and Branding: The Ultimate Gamble
David Bellerive’s suggestion of “be fun” just might be the best advice an advertising and public relations expert can offer to its casino client. ..
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Delivering the Brand Promise
Creating a brand and building customer expectations around it is easy for a marketing agency, but ensuring the expectations are met at the property is the hard part...
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Write to the Player
To paraphrase an old line from advertising legend David Ogilvy, it’s important to remember the player is not an idiot; she’s your wife...
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Sometimes It's Just Surgery
With all deference to Bob Dylan, the economic times, they are a changing. What does today’s challenging economic climate mean to a casino operator? What needs to be done to not only survive, but thrive?...
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Don’t Lose Sight Of The Customer
Opportunities exist in a slowing economy but realizing them can feel like hard work...
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Branding: Think Evolution, Not Revolution
What’s a little company to do? Experts everywhere are telling you the secrets of branding. They hold up shining examples like Apple, the iPod, Nike, Sony and Absolut vodka. The trouble is, for most of us, the everyday reality is very different...
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Even The Greatest Ad Campaign Can’t Overcome A Crabby Dealer
More and more casinos are adopting the Vegas, mega-casino mantra of “bigger is better.” The larger and more extravagant these mega-casinos get, the greater the opportunity for you to create your own identity and focus on what every casino guest is really after . . . service and entertainment...
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Entertainment You Can Bet On
The Future of gaming is officially here. It’s just past 10pm and the jam-packed crowd is screaming as Canadian pop superstars The Barenaked Ladies (BNL) return for their second encore. Just a year ago, the band played a sold-out show in Vancouver to over 12,000 fans at General Motors Place...
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