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You are here >   Remembering Ross McLeod
  
 
 
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 Canadian Gaming Business Spring 2013
 

 

Gaming Profile - Archives
Remembering Ross McLeod


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Ross John McLeod, a true pioneer of the Canadian gaming industry, passed away on September 5, 2011. An only child of parents Roy and Dora McLeod, Ross was born on August 22, 1952 at Grace Hospital in Vancouver. He grew up in the Eastside and North Burnaby, and exhibited signs of the leader and innovator he would later become at an early age.

“[Ross] was always promoting or presenting ideas, events, and creative ways to earn a profit,” recall Roy and Dora, noting Ross was never content with a regular job, but knew from an early age he wanted full control and authority to make the decisions that would net him the greatest return on his investment.
 

 

 

 

Indeed, Ross loved the art of the deal. At just 18 years old, he began his career in the amusement and entertainment industry by purchasing amusement games and taking them on the road throughout the western provinces each summer, while attending the University of Victoria in the surrounding months. In the 1970s, Ross met Freddie Glasgow, a man who would become a driving force in his career. Freddy was a larger than life character who built his career in the amusement and entertainment business. He quickly became a mentor for Ross, as well as his partner in the formation of the Great Canadian Casino and Supply Company.

How Great Canadian came to be is a special story. It all started when Ross was approached with a lucrative position with the Walt Disney Company. This offer was Ross’s dream, as Walt Disney exemplified all that was great to Ross in the entertainment business. He would always ask “what would Walt do?” whenever faced with a difficult decision, and in this case that decision was whether to join Disney's ranks or create a team of his very own. In the end, the true entrepreneur in Ross made the decision easy. Instead of accepting the offer, Ross decided to team up with partners Freddie Glasgow, John Hoegg, and Jim Conklin to form Great Canadian in February of 1982.
 

Those early years in the 80s saw Ross physically assisting with the build and design of gaming tables, as well as promoting various 'Casino Monte Carlo Nights' throughout the Greater Vancouver Regional District.

In the Winter of 1986, Ross and the Great Canadian team opened the first permanent casino at the Holiday Inn on West Broadway in Vancouver. The facility offered blackjack, roulette, sicbo, and a coffee bar for guests; and has raised hundreds of millions of dollars for charitable groups in BC. In the fall of 1997, it was also Ross who championed the introduction of slot gaming at his Great Canadian Casinos Surrey location, making it the first casino in BC to offer electronic gaming in partnership with the BCLC. Thanks to this and other important initiatives, BCLC's casino revenues have since grown from $40.7 million in fiscal 1997/98 to $1.6 billion in fiscal 2010/11. Ross always believed in the little guy, and was known to say, “We know gaming and entertainment - let others assist us with the ancillary items.” Ross would meet with almost anyone who had an idea or invention. He knew how valuable it was to think outside the box, and gave so many people so many opportunities to make their mark in this world.

A driving force behind Ross's success was his affinity for seeking out new and exciting ideas that would improve his business. In fact, it was Ross who first to introduced the roulette chip machines now found standard around the world. It was also Ross who approved the Cirque du Soleil set-up in the Great Canadian show theatres in Richmond and Coquitlam, BC, allowing the company to offer clients a multifaceted facility that could handle conventions by day, and shows and events at night.

Ross always thought of what his guests would want and ensured that Great Canadian would always try to over deliver. He understood the importance of customer service and took his company from operating limited facilities to the pride of Western Canada: the River Rock Casino Resort. When other companies and facilities were refusing mass transit (Canada Line) stations on their respective properties, it was Ross who not only agreed to one, but wanted it built in a public private partnership--a whole station with parkade, star walk, and all- -because he knew years in advance the significance the line would have on the company's flagship facility.

Ross loved to “walk the line” and interact with his everyone on his team from the front line crew to his executives. He always had time to talk and listen to ideas and suggestions that could make the company and industry better. He was incredibly proud of his properties and his staff. He loved to hold meetings and appointments on property to showcase his jewel, River Rock, and loved to support events and fundraisers at the Boulevard Casino in Coquitlam, as well as at his properties in Ontario, Nova Scotia, and Washington State. He was equally proud of the company’s racing properties and he spent his own money and time becoming a horse owner, breeder, and supporter of the Sport of Kings.

Ross’s many achievements include receiving the Outstanding Contribution to Canadian Gaming Industry Award, presented to him at the 1999 Canadian Gaming Summit in Windsor, Ontario. In 2007, Ross was also honoured with the Ernst & Young Entrepreneur of the Year Award (Hospitality and Tourism–Pacific Region) for his achievements in the British Columbia hospitality industry. In 2010, Ross was again honoured by the C.H.I.L.D. Foundation with the prestigious Doorman of the Year Award for his unsurpassed service to countless BC charitable organizations.

Without question, Ross was a great philanthropist. He promoted and helped introduce the charity gaming model in BC, and personally gave countless dollars to education, the arts, and health care. He was a gentle giant of a man; one who placed everyone ahead of himself. His passion for philanthropy assisted thousands of organizations and helped raise billions of dollars to make this province and our country so great. Ross believed that service to our community and province was truly a noble undertaking.

Outside of his work, Ross loved to travel and take his friends and family around the world to explore to share his passion for discovery and adventure. He will be greatly missed by his parents, Roy and Dora McLeod; his wife Sheila; sons Malcolm and William; his step-children Stuart, Rachel, and Trevor and his wife Julie and their two grandchildren.

The Canadian Gaming Industry may have lost a giant founder and leader, but it has also gained so much more by having Ross J. McLeod as one of its pioneers who has strengthened our industry from coast to coast.

Those who knew Ross will forever be touched by him.

Written by Howard Blank, Vice President, Great Canadian Gaming Corporation

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