Virtual Reality: Loto-Québec and Fondation Jasmin Roy Team Up in an Innovative Initiative
Loto-Québec is pleased to work together with Fondation Jasmin Roy to provide lottery winners with increased support. For the first time in Canada, virtual reality is being used to sensitize lottery winners and give them the tools required to confront real-life situations.
Increased support for winners
- Virtual reality is an innovative and avant-garde tool. It provides Loto-Québec with an excellent opportunity to increase the support that its customer service personnel already offers to the 1,500 winners of prizes exceeding $25,000 every year.
- When they win a large prize, winners' lives change and they are immediately confronted with important decisions, both on the emotional and financial level. They also often solicited from a number of sources for various reasons, including requests for donations, lifelong projects, investments, etc.
- Thanks to virtual reality, winners are now able to experience different situations they may be facing in their new lives. They'll see concrete ways to react and how to answer unsolicited requests they might receive in addition to hearing advice directly from Loto-Québec's customer service team. Winners' loved ones can even participate in workshops in order to understand the winner's new reality.
- Winners are already advised to seek out the support of professionals, to identify their true needs, to learn to say no, to think things through before making any decisions and ultimately to make their own choices. Traditionally, follow-ups are made with winners by the customer service team two and six months after they receive their prize.
- By using virtual reality, Loto-Québec's customer service team is able to provide lottery winners additional support and a unique educational experience.